Enabling Tomorrow’s Media Infrastructure Today!


The adoption of 4K and soon 8K video formats and the transition from Serial Digital Interface (SDI) to IP-based broadcasting drive the need for efficient, higher performance networking technologies that can stream more bits per second in real-time. This is why you should consider using the emerging Ethernet speeds of 25, 50, and 100GbE with advanced offload technologies that accelerate data communication for servers and storage in your new media data centers.

Join us at NAB, where we’ll join our partners to demonstrate a wide variety of solutions based on our IP technology for broadcasting and postproduction solutions that address the high bandwidth requirement derived by the adoption of 4K UHD and 8K UHD video formats and from the demanding new standards, such as the SMPTE 2110-21 specification for packet pacing, which addresses both the switch and receiver constraints.

Please don’t miss our presentations at the NAB conference and visit us in the IP Showcase and in the Expo. Below is a complete list of our activities.

For more information on Mellanox’s IP technology for broadcasting and postproduction solutions, visit the Media and Entertainment Solutions page.

Sessions N260

  • The Art of Conforming to SMPTE ST 2110-21 Traffic Model
    Speaker: Thomas Kernen, Staff Architect, Mellanox Technologies
    Co-authored with the European Broadcasting Union
    Saturday April 7th, 9:00 – 10:20AM North Hall – N260

IP Showcase C12634

The IP Showcase features a full schedule of must-see IP education sessions, live demonstrations (including the Spectrum™ SN2410 switch), and the latest interoperability developments.


At the Expo – Partner Demos & Partner Events

  • Embrionix          N4111
    Embrionix will demonstrate its 4K/UHD IP solutions for broadcast environments including solutions with Mellanox IP networking technologies.
  • AVID          SU801
    Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption, leveraging IP connectivity with the Mellanox Spectrum™ SN2100 switch.
  • Artel Video Systems         SU6102
    Artel Video Systems provides innovative, real-time, multimedia delivery solutions serving global markets. Artel’s is a trusted partner in the development of reliable, standards-based, IP infrastructures and will demo the Mellanox Spectrum™ SN2100 switch.
  • Mellanox         SL14809
    Stop by to learn how our IP based networking solutions enable users to address performance bottlenecks and unleash innovation. Also learn about the significant benefits that Mellanox RiverMax™, our networking orchestration and management software, delivers.
  • Excelero
    The Excelero demos will feature the “Any-K video storage for media workflows” use case, which enables customers to build future proof post production infrastructure, optimized for 4K video and ready for 8K and 16K.
         Intel Corp.         SU3110
         Quantum Corp.         SL8511
         Pixit Media SL6124
  • Emergent Vision Technologies          C9732
    Emergent Vision Technologies and Mellanox have partnered to provide an optimal solution for Machine Vision applications. Mellanox supplies ConnextX-5 adapter cards pre-programmed with VMA direct from Emergent EVT 25 GigE Cameras.
  • Grass Valley         SL1805
    Grass Valley will demonstrate the new Rivermax™ Windows Tx and ConnectX-5 adapters for video acceleration, delivering 8K UHD, 60 FPS with 1 CPU core.
    In addition, the VMA Linux Multi-Viewer will be shown with ConnectX-5 adapters.
  • JB&A Pre-NAB Technology Event – April 7-8, 2018 at the SLS Hotel Las Vegas
    Join Mellanox at JB&A’s annual technology preview. Highlights will include hands-on demos with the latest and greatest technology, including Mellanox’s cost effective and powerful SN2100 Ethernet switch for speeds from 10GbE to 100GbE. Register at http://www.jbanda.com/events.
  • LumaForge          SL15816, SL16016
    The live booth demo will show Mellanox 100Gb SN2410 Ethernet switch technology with LumaForge shared storage appliances which enable creative professionals to collaborate and create content more efficiently.
  • Nevion AS         SU5510
    As architects of virtualized production, Nevion focuses on building solutions that leverage IP, IT and cloud technology to dramatically improve time-to-production and cost-effectiveness. Demo highlights: Mellanox Spectrum™ SN2100 switch, VMA Linux Sender support, and ConnectX-5 adapters.
  • OpenDrives          SL2424
    OpenDrives will participate in Waskul Entertainment’s state-of-the-art traveling broadcast studio and technology showcase with live 4K broadcasting from the NAB show.
  • OpenDrives Reception co-sponsored by MellanoxBy Invitation only.
    Monday, April 9, 2018.
  • PHABRIX         N4508
    The PHABRIX product portfolio includes the Qx range for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring and the rackmount Rx range for fast intermittent fault diagnosis in 3G/HD-SDI environments and the Sx range for applications demanding ultra-portable instruments.
  • Pixit Media         SL6124
    Demo of high end 8K playback multiple workstations using PixStor, Mellanox and Excelero storage with NVMeoF.
  • Qumulo         SL10210
    The Qumulo NAB live demo will feature a Mellanox Ethernet storage switch with Qumulo’s universal-scale file storage for high performance, unstructured data workloads.
  • Rhode & Schwarz          SL6610
    Rhode & Schwarz will demonstrate Mellanox VMA Linux Multi-viewer and ConnectX-5 adapters with PRISMON AV Content Monitoring Multiviewer Solutions.
  • Rozo Systems           SL14905
    Visit the ReelData booth for a demonstration of the superior performance of the Rozo Systems software-defined NAS solution when running on a cluster of commodity servers equipped with Mellanox’s ConnectX NICs and connected by Mellanox’s Spectrum switch.
  • TAG V.S.         SU9510
    TAG V.S. specializes in innovative IP monitoring & high quality UHD Multiviewer solutions which are IP based and run on standard and mobile devices displays.


About Motti Beck

Motti Beck is Sr. Director Enterprise Market Development at Mellanox Technologies Inc. Before joining Mellanox Motti was a founder of BindKey Technologies an EDC startup that provided deep submicron semiconductors verification solutions and was acquired by DuPont Photomask and Butterfly Communications a pioneering startup provider of Bluetooth solutions that was acquired by Texas Instrument. Prior to that, he was a Business Unit Director at National Semiconductors. Motti hold B.Sc in computer engineering from the Technion – Israel Institute of Technology. Follow Motti on Twitter: @MottiBeck

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