Higher Quality Video Requires Ethernet Video Fabric

Ethernet Video Fabric, Rivermax

Visit Mellanox at IBC 2019 and find out how Mellanox Ethernet Video Fabric accelerates video applications.

The adoption of 4K and soon 8K video formats and the transition from Serial Digital Interface (SDI) to IP-based broadcasting drive the need for efficient, higher performance networking technologies that can stream more bits per second in real-time. This is why you should consider using Mellanox’s Ethernet Video Fabric with emerging Ethernet speeds of 25, 50, and 100Gb/s and advanced offload technologies which accelerate data communication for servers and storage.

Come by the Mellanox booth E21 Hall 8 at IBC, September 13-17, 2019, in RAI Amsterdam and find out about the breakthrough technologies Mellanox is working on that enable SMPTE 2110 certified Video over IP solutions today.

Stop by to learn:

  • How our IP based networking virtualized solutions enable users to address the performance bottlenecks and unleash innovation.
  • How Rivermax™, our optimized software library for video streaming applications, enable you to deliver an IP-based solutions, which are compliance with SMPTE 2110, while reducing CPU utilization and maximizing throughput for video data streaming.
  • How joint solutions with our Media & Entertainment partners can help you to build the most efficient IP based Media data centers that meet your business needs.

Live Demos in our booth:

In our booth we will demonstrate live, a SMPTE 2110 high throughput video stream solution, running over Mellanox Rivermax™ a video streaming library for media and entertainment, ConnectX®-5 100GbE NIC and NVIDIA® Jetson AGX Xavier™. Please just come every day at 11:00AM and join us for a live demo in our booth.

Visit our booth to see, how Rivermax enables the Transmit and Receive of uncompressed video streams 3840x2160p50 +  3  X 1920×1080@50p (Total of ~15Gbps).  It will also be a good opportunity to meet our R&D Experts.

Visit Mellanox at IBC for a look at our broadcasting and post-production solutions

While visiting our booth, don’t miss our new cloud solution for M&E that enables you to run Rivermax over OpenStack. A video of the solution can be found here and for a deeper-dive please read our reference design guide.

Presentations at the Show:

  • Presentation Title:Simplifying JT-NM TR-1001-1 Deployments through Microservices
    Speaker: Richard Hastie, Senior Director, M&E Business Development

         When: Sunday, Sept 15 at 3:00 pm

         Location: IP Showcase Theater located in Room E106/E107 at the RAI Amsterdam

  • Presentation Title:Avoiding Traps and Pitfalls When Designing SMPTE 2059-2 PTP Networks
    Speaker: Thomas Kernen, Staff Architect, Mellanox Technologies

        When: Sunday, Sept 15 at 10:00AM

        Location: IP Showcase Theater located in Room E106/E107 at the RAI Amsterdam

  • Presentation Title:PTP in Media Virtualized Environment
    Speaker: Alex Wainman, Sr. Staff Engineer SW

         When: Sunday, Sept 15 at 10:30AM

        Location: IP Showcase Theater located in Room E106/E107 at the RAI Amsterdam

At the Expo – Partner Demos & Partner Events

  • Mellanox E21

Stop by to learn how our Ethernet Video Fabrics (EVF) solutions enable users to address performance bottlenecks and unleash innovation. Also learn about the significant benefits that Rivermax™, our optimized software library for video streaming applications, enable you to deliver an IP-based solutions, which are compliance with SMPTE 2110, while reducing CPU utilization and maximizing throughput for video data streaming.

  • AVID B55

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption, leveraging IP connectivity with the Mellanox Spectrum™ SN2100 switch.

  • Coralbay.tv 5.B48

At IBC 2019 the company will be showcasing coralPlay, a next generation playout product, which provides an automation control interface as well as a video pipeline, delivering video and audio in a variety of output formats.

  • Dejero 11.C15

Demonstration of WayPoint 204, which allows for automation and virtualization of IP-based media workflows over Mellanox’s Rivermax & ConnectX-5 Adapter

  •  Elements  7.D08

NVMe All Flash Array (AFA) storage with 100GbE RDMA connectivity, delivering performance beyond belief, with incredible high-bandwidths, zero latencies and more than double the throughput – a huge benefit for all media workflows.”

  • Embrionix B37

Embrionix will demonstrate its 4K/UHD IP solutions for broadcast environments including solutions with Mellanox IP networking technologies.

  • Grass Valley A01

Grass Valley will demonstrate the new Rivermax™ Windows Tx and ConnectX®-5 adapters for video acceleration, delivering 8K UHD, 60 FPS with 1 CPU core.

  • Harmonic B20

Virtualized Spectrum X –  SD to UHD Ingest and playout for production and playout workflows using SMPTE ST 2110 with Mellanox Rivermax™ and ConnectX-5 adapter.

  • Image Matters D31

Demonstration of uncompressed video transport demonstration over IP (SMPTE ST2110 and ST2059), in 25Gbps, using Mellanox’s Spectrum™ Ethernet switch

  • Mediaproxy B44

Demonstration of unified software solutions for 24/7 monitoring, analysis, multiviewing and capture of live video from broadcast and OTT sources running over Rivermax and ConnectX-5 adapter

  •  Nevion B79

As architects of virtualized production, Nevion focuses on building solutions that leverage IP, IT and cloud technology to dramatically improve time-to-production and cost-effectiveness. Mellanox Spectrum™ SN2100 switch, and ConnectX®-5 adapters.


The PHABRIX product portfolio includes the Qx range for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring and the rackmount Rx range for fast intermittent fault diagnosis in 3G/HD-SDI environments and the Sx range for applications demanding ultra-portable instruments.

  • PixelPower A05 (a Rhode & Schwarz company)

At IBC’19, PixelPower will demonstrate StreamMaster running over Mellanox’s Rivermax and ConnectX-5 adapter. StreamMaster is a virtualized software application for channel playout of linear, OTT or Video On Demand television channels that integrates video server, master control switcher, graphics and metadata processing. StreamMaster enables multiple products and solutions to be enabled through a virtualized technology platform for software defined media processing due its modular and extensible architecture that supports SDI, IP and future standards.

  •  Pixit Media D69

Demo of PixStor High-Performance Storage for Secure Collaborative Workflows

with Mellanox’s Ethernt Video Fabric (EVF) solutions using Spectrum™ SN2100 switch, ConnectX®-5 adapters and LinkX® cables.

  •  Qumulo A15

The Qumulo IBC live demo will feature a Mellanox Ethernet storage Fabric solution with Qumulo’s universal-scale file M&E storage for high performance, unstructured data workloads.

  • Ross Video C10

Ross Video has partnered with Mellanox to provide a virtualized edition of the XPression Studio and XPression Clips software., Having Mellanox as part of an accepted technology stack in data centers makes them an obvious choice for our customers moving from traditional bare metal to the virtualization models of the future. At IBC 2019, Ross Video will be presenting a technology demo of XPression in a virtualized environment, utilizing Mellanox ConnectX-5 + Rivermax to support SMPTE ST-2110 over a generic NIC

  •  TAG V.S. F94

TAG V.S. specializes in innovative IP monitoring & high quality UHD Multiviewer solutions which are IP based and run on standard and mobile devices displays.

  • Telestream/Tektronix C16 & 7.C14

Media Monitoring and Analysis of 2110 and 2022-6/7 Video Networks using Mellanox Rivermax and ConnectX-5 adapter.

  • Zero Density C49

Zero Density is an international technology company dedicated to developing creative products for the industries such as broadcasting, augmented reality, live events and e-sports. At the show, Zero Density will demo their Reality Virtual Studio their real-time 3D Virtual Studio and Augmented Reality platform over Mellanox’s Rivermax and ConnectX-5.

For more information on Mellanox’s IP technology for broadcasting and postproduction solutions visit Media and Entertainment Solutions page

IBC 2019 website: https://show.ibc.org/




About Motti Beck

Motti Beck is Sr. Director Enterprise Market Development at Mellanox Technologies Inc. Before joining Mellanox Motti was a founder of BindKey Technologies an EDC startup that provided deep submicron semiconductors verification solutions and was acquired by DuPont Photomask and Butterfly Communications a pioneering startup provider of Bluetooth solutions that was acquired by Texas Instrument. Prior to that, he was a Business Unit Director at National Semiconductors. Motti hold B.Sc in computer engineering from the Technion – Israel Institute of Technology. Follow Motti on Twitter: @MottiBeck

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