The Truth Behind the E-Commerce Deal Silent Killer

BlueField-2, ConnectX-6 Dx, Ethernet, SmartNIC

How Mellanox SmartNICs Defeat the Biggest E-commerce Deal Killer.

We’ve all heard of the big website crashes that cost e-commerce giants millions and even billions in lost sales. Recent outages confirm this: like Macy’s in 2016, the recent Target website crash, and Lowe’s site down on Black Friday. Even e-commerce giant Amazon is not immune from outages, when just one hour of downtime on Prime Day may have cost up to $100 million in lost sales. All these are famous but what you have not heard about is the e-commerce revenue silent killer – slow performance. You don’t feel it, but slow performance eats away at revenues slowly but surely.

E-commerce deal graveyards are full of innocent potential transactions, that passed away too early because of this silent killer. According to a 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5) according to this study. The conclusion is obvious, if you don’t want to lose money on the deal silent killer you have to improve your performance.

The most important factor of e-commerce applications is response time, and the best way to get your application speed up is to let the CPU run the application and not manage the network. Mellanox SmartNICs are the best solution to offload the CPU from transport and communication missions so it can concentrate on running money-making applications.

The Cure Is Simpler Than Expected

SmartNICs, like our ConnectX6-DX, deliver groundbreaking technology like RoCE, RDMA and ASAP2 which enables innovative SR-IOV and VirtIO acceleration, offloading Open vSwitch data path forwarding from the host’s CPU to the adapter’s ASIC, and enabling extreme performance and scalability.

With these features in the network hardware:

  • Up to 200Gb/s bandwidth, PAM4/NRZ
  • Message rate of up to 215MPPS
  • IPsec and TLS in-line crypto acceleration
  • Block crypto acceleration for data-at-rest
  • Advanced RoCE capabilities

… your application will be cured of the silent killer!



Mellanox SmartNICs Deliver Better Performance

In a recent performance test done by the “Tolly Group” Mellanox ConnectX-5 Intelligent NIC was compared to a leading competitor and delivered 2.5 times higher DPDK and RoCE throughput, 94% better efficiency, and endless scaling. If you are looking for the best performance booster, look no further!

E-commerce Giants Choose Mellanox

No wonder leading cloud and e-commerce platforms like Microsoft, Facebook, Tencent, Baidu, and more, use Mellanox SmartNICs. This allows them to get more performance and sales on the biggest sales days of the year like the most recent Chinese Single’s day where Alibaba sold more than 12 billion dollars in the first hour and finished with over 38 billion dollars in sales in just 24 hours! A new world e-commerce record.

Conclusion: Mellanox SmartNICs Maximize your Revenues

Mellanox SmartNICs defeat the deadly deal silent killer. Protect yourself, your data center, and your revenues with our revolutionary SmartNICs – to ensure your compute resources aren’t consumed on network tasks and instead stay working on closing deals and increasing revenues.

More Resources:

Tolly Report:

Futuriom Report: “Untold Secrets of the Efficient Datacenter”:

Mellanox SmartNICs page:


About Edan Gilboa

A seasoned marketing professional with over 15 years in branding and advertising strategy. Technology nerd and gadget lover.

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