All posts by Edan Gilboa

About Edan Gilboa

A seasoned marketing professional with over 15 years in branding and advertising strategy. Technology nerd and gadget lover.

The Truth Behind the E-Commerce Deal Silent Killer

We’ve all heard of the big website crashes that cost e-commerce giants millions and even billions in lost sales. Recent outages confirm this: like Macy’s in 2016, the recent Target website crash, and Lowe’s site down on Black Friday. Even e-commerce giant Amazon is not immune from outages, when just one hour of downtime on Prime Day may have cost up to $100 million in lost sales. All these are famous but what you have not heard about is the e-commerce revenue silent killer – slow performance. You don’t feel it, but slow performance eats away at revenues slowly but surely.

E-commerce deal graveyards are full of innocent potential transactions, that passed away too early because of this silent killer. According to a 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5) according to this study. The conclusion is obvious, if you don’t want to lose money on the deal silent killer you have to improve your performance.

The most important factor of e-commerce applications is response time, and the best way to get your application speed up is to let the CPU run the application and not manage the network. Mellanox SmartNICs are the best solution to offload the CPU from transport and communication missions so it can concentrate on running money-making applications.

The Cure Is Simpler Than Expected

SmartNICs, like our ConnectX6-DX, deliver groundbreaking technology like RoCE, RDMA and ASAP2 which enables innovative SR-IOV and VirtIO acceleration, offloading Open vSwitch data path forwarding from the host’s CPU to the adapter’s ASIC, and enabling extreme performance and scalability.

With these features in the network hardware:

  • Up to 200Gb/s bandwidth, PAM4/NRZ
  • Message rate of up to 215MPPS
  • IPsec and TLS in-line crypto acceleration
  • Block crypto acceleration for data-at-rest
  • Advanced RoCE capabilities

… your application will be cured of the silent killer!



Mellanox SmartNICs Deliver Better Performance

In a recent performance test done by the “Tolly Group” Mellanox ConnectX-5 Intelligent NIC was compared to a leading competitor and delivered 2.5 times higher DPDK and RoCE throughput, 94% better efficiency, and endless scaling. If you are looking for the best performance booster, look no further!

E-commerce Giants Choose Mellanox

No wonder leading cloud and e-commerce platforms like Microsoft, Facebook, Tencent, Baidu, and more, use Mellanox SmartNICs. This allows them to get more performance and sales on the biggest sales days of the year like the most recent Chinese Single’s day where Alibaba sold more than 12 billion dollars in the first hour and finished with over 38 billion dollars in sales in just 24 hours! A new world e-commerce record.

Conclusion: Mellanox SmartNICs Maximize your Revenues

Mellanox SmartNICs defeat the deadly deal silent killer. Protect yourself, your data center, and your revenues with our revolutionary SmartNICs – to ensure your compute resources aren’t consumed on network tasks and instead stay working on closing deals and increasing revenues.

More Resources:

Tolly Report:

Futuriom Report: “Untold Secrets of the Efficient Datacenter”:

Mellanox SmartNICs page:


Mellanox offers a full suite of IP-based solutions for media and entertainment

How to use IP-based Solutions for Media and Entertainment To Bring Your Business to The Next Level

Live broadcasting, content distribution and post production businesses that use past proprietary solutions of Serial Digital Interfaces (SDI) are faced with several challenges: expensive solutions, the fast pace of transitions and processes of rapid set up and tear down required when switching projects and changing to file-based workflows. All this has left media, broadcast and production companies searching for solutions to simplify operations and reduce costs while keeping pace with higher resolutions. Importantly, due to the time-sensitive nature of video, media endpoints are particularly sensitive to network jitter. For live broadcasting, content distribution and post production alike, Mellanox’s leading IP-based solutions for media and entertainment enrich the video experience and bring the audience and content closer together.

The Solution: Mellanox EVF (Ethernet Video Fabric):

Mellanox offers an end-to-end Ethernet Video Fabric (EVF) solution that supports the emerging video over IP standard (SMPTE 2110- 21) at speeds of 10, 25, 50, 100 and 200 Gb Ethernet. Mellanox has also introduced advanced offload and kernel bypass technologies that accelerate data communication for servers and storage in modern video data centers. Here are all the tools you need to take your M&E Business to the next performance level:

Spectrum ™ Ethernet Switches

Mellanox Spectrum open switches deliver the industry’s highest performance and lowest latency to support throughput required for all video requirements including 4K, 8K, HFR and HDR. With flexible switch buffers and zero-packet loss they provide predictable network performance. Consistent and very low port-to-port latency and jitter with QoS & DSCP features ensure an ultimate experience whether its live streaming or post production studios.

Mellanox SN2010 for M&E

Read the Solution Brief : Mellanox SN2010 – Ideal Switch for Media & Entertainment (M&E) Networks

ConnectX 5 Smart NICS

Intelligent ConnectX-5 EN adapter cards introduce new acceleration engines for maximizing High Performance, Web 2.0, Cloud, Data Analytics and Storage platforms.

ConnectX-5 supports two ports of 100Gb/s Ethernet connectivity, sub-700 nanosecond latency, and very high message rate, plus PCIe switch and NVMe over Fabric offloads, providing the highest performance and most flexible solution for the most demanding applications and markets.

ConnectX-5 Accelerated Switching and Packet Processing (ASAP2™) technology enhances offloading of virtual switches and virtual routers, for example, Open V-Switch (OVS), which results in significantly higher data transfer performance without overloading the CPU. Together with native RoCE and DPDK (Data Plane Development Kit) support, ConnectX-5 dramatically improves Cloud and NFV platform efficiency.

Mellanox ConnectX-5 for M&E

Read the Solution Brief : ConnectX-5 EN Card

Onyx™ Network Operating System

Onyx is an integrated switch software solution, which is optimized for media and entertainment applications. Onyx supports L2 and L3 multicast protocols, PTP, fabric containerized broadcast services and OpenFlow, network automation and improved traffic telemetry infrastructure.

Mellanox Onyx is optimized for media and entertainment

Read the Solution Brief : Mellanox Onyx Advanced Ethernet Operating System

Mellanox’s Rivermax

Rivermax is a user-space Linux/Windows library and kernel bypass solution that optimizes video processing by offloading network processing from the CPU. Bypassing the kernel and IP stack minimizes context switches, buffer copies and interrupts, resulting in extremely high bandwidth and low latency.


Read the Solution Brief: Mellanox Rivermax

LinkX Cables

Transmitting video over any fabric requires a very high degree of performance and accuracy. All Mellanox Interconnects are built to a very high standard to support and maintain our company mantra of high speed and low latency. The passive copper and active fiber (VCSEL [Vertical-Cavity Surface-Emitting Laser] Silicon Photonics) cables as well as the optical transceivers are all built with lowest power and lowest cost in mind in both SFP and QSFP form factor. Tested to an industry’s lowest Bit Error Rate (BER) of 10e-15 means fewer transmission errors and retries compared to competing products.

Read the Solution Brief:  25GbE SFP28 Direct Attach Copper Cables

EVF – the Ultimate complete solution for M&E

The move to next-gen IP based broadcast world is inevitable – thanks to the inefficient proprietary SDI fabric. This is even more evident with companies like BBC, FOX and NBC embracing their infrastructure using IP network. Our clients like Netflix for content delivery and MPC studios for special effects in film and broadcast are just two examples of Oscar winning market leaders that utilize our EVF solutions to maximize their performance and delivery. Mellanox end-to-end efficient broadcast network is radically changing the economics of broadcast applications including live sports coverage, film and tv production studios, data transport, content distribution and storage applications for broadcast professionals. With a proven and scalable solution, Mellanox IP-based solutions for media and entertainment including Spectrum switches, ConnectX-5 adapters and LinkX cables allows broadcasters to save time and money and deliver extremely reliable HDR video to their viewers.