All posts by Motti Beck

About Motti Beck

Motti Beck is Sr. Director Enterprise Market Development at Mellanox Technologies Inc. Before joining Mellanox Motti was a founder of BindKey Technologies an EDC startup that provided deep submicron semiconductors verification solutions and was acquired by DuPont Photomask and Butterfly Communications a pioneering startup provider of Bluetooth solutions that was acquired by Texas Instrument. Prior to that, he was a Business Unit Director at National Semiconductors. Motti hold B.Sc in computer engineering from the Technion – Israel Institute of Technology. Follow Motti on Twitter: @MottiBeck

Exadata Continues its Successful Journey over InfiniBand

On September 2008 at Oracle Open World, Larry Ellison announced Oracle’s first Database appliance that enables 10X to 100X speedup for data warehousing (at that time HP servers have been used). In his presentation Larry mentioned that Exadata runs over InfiniBand and emphasized the competitive advantages it enables, by saying “everybody runs over 10Gb/s Ethernet, we are running over InfiniBand, 40Gb/s InfiniBand”.

About a year later, on Q4’09 2009 at Oracle earning call, Larry said “Exadata terns to be to most exciting and successful new product introduction in Oracle’s 30 years history… It can run about 100 times faster in some cases than standard Oracle environment”.

Exadata X8 Hardware (changes in red)

Exadata X8 hardware

Since that day and for the last 10 years, Oracle continues to add new features and capabilities and recently mentioned that “in fiscal year 2018, Exadata set all-time product sales records with continued adoption across multiple workloads such as OLTP, Analytics, and IoT, and multiple verticals, including finance, retail, electronics, and telecommunications” (source: Oracle Press Release).

On June 12th, 2019, Oracle introduced the new Exadata Database Machines the X8-2 & the X8-8 and described them as “The Foundation for Mission Critical On-Premises, Cloud, and Autonomous Databases”. Those two new appliances continue to run over InfiniBand, which enable data communication over RDMA, accelerating access to persistent memory by 20X.

Mellanox announced HDR 200G InifniBand technology at SC18.

Mellanox announced HDR 200G InifniBand technology at SC18.

Up to now, all Exadata appliances have been running only over InfiniBand QDR (40Gb/s) technology, so it will be interesting to see the performance boost that Exadata will gain if it will run over Mellanox’s newest HDR (200Gb/s) technology that has been deployed already in the market and maybe even add the Nvidia GPUs to the cluster.

 

: Mellanox Rivermax™ broadcasting and post production solutions

Mellanox Ethernet Video Fabric at NAB 2019

The adoption of 4K and soon 8K video formats and the transition from Serial Digital Interface (SDI) to IP-based broadcasting drive the need for efficient, higher performance networking technologies that can stream more bits per second in real-time. This is why you should consider using Mellanox’s Ethernet Video Fabrics with the emerging Ethernet speeds of 25, 50, and 100GbE with advanced offload technologies that accelerate data communication for servers and storage in your new video data centers.

Come by the Mellanox booth (SL6025) at NAB, April 8-11, 2019, in the Las Vegas Convention Center South Hall and find out about the breakthrough technologies Mellanox is working on that enable tomorrow’s virtualized IP based workflows today.

Stop by to learn:

  • How our IP based networking virtualized solutions enable users to address the performance bottlenecks and unleash innovation.
  • How Rivermax™, our networking orchestration and management software, delivers virtualized IP-based solutions that enable compliance with SMPTE 2110, while reducing CPU utilization and maximizing throughput for video data streaming.
    • How joint solutions with our Media & Entertainment partners can help you to build the most efficient IP based Media data centers that meet your business needs.

Live Demo in our booth:

In our booth we will demonstrate Rivermax™ our video streaming library for media and entertainment, smart cities and content delivery networks (CDNs) playout SMPTE2110 video streams over vSphere based virtualized solution. It will also be a good opportunity to meet our R&D Experts.

 

Visit Mellanox at NAB for a look at our broadcasting and post-production solutions

Mellanox Rivermax @ NAB2019 Sneak Peek, can be found on YouTube , or easier, just join us for a live demo in our booth – demoing our Rivermax Virtualized Video over IP on:

  • Monday– 3pm
  • Tuesday– 10 am
  • Wednesday– 10 am
  • Thursday– 10 am

Please don’t miss our presentations at the NAB conference and visit us in the IP Showcase and in the Expo. Below is a list of our activities.

Presentation at the Show:

         Speaker: Thomas Kernen, Staff Architect, Mellanox Technologies

          When: Sunday, April 7 • 1:30 PM – 2:50 PM

Location: N260 – E

Demo at the IP Showcase Pavilion:             

The IP Showcase features a full schedule of must-see IP education sessions, live demonstrations (including the Rivermax, Spectrum™ SN2010 switch and ConnectX®-5 Ethernet NIC) and the latest interoperability developments.

At the Expo – Partner Demos & Partner Events

Mellanox             SL6025

Stop by to learn how our Ethernet Video Fabrics (EVF) solutions enable users to address performance bottlenecks and unleash innovation. Also learn about the significant benefits that Mellanox RiverMax™, our networking orchestration and management software, delivers.

Artel Video Systems SU8107

Artel Video Systems provides innovative, real-time, multimedia delivery solutions serving global markets. Artel’s is a trusted partner in the development of reliable, standards-based, IP infrastructures and will demo the Mellanox Spectrum™ SN2100 switch.

AVID SU801

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption, leveraging IP connectivity with the Mellanox Spectrum™ SN2100 switch.

CISCO SU8510

Demo of Cisco® Media Data Center over Mellanox’s Rivermax and ConnectX-5, which enables content providers and broadcasters to migrate from legacy SDI to a flexible and scalable IP-based infrastructure to meet the evolving demand for more content and rich media experiences, including more camera feeds, higher resolutions with 4K and 8K video, and virtual reality capabilities.

CORALBAY.TV N2633

Demonstration of CoralPlay, a next generation playout product, over 2110 playout and graphics pre-rendering using After Effects, using Mellanox’s Rivermax over ConnectX-5

Elements                     SL11510

NVMe All Flash Array (AFA) storage with 100GbE RDMA connectivity, delivering performance beyond belief, with incredible high-bandwidths, zero latencies and more than double the throughput – a huge benefit for all media workflows.”

Embrionix N2508

Embrionix will demonstrate its 4K/UHD IP solutions for broadcast environments including solutions with Mellanox IP networking technologies.

Emergent C5640

Two demos using Rivermax & ConnectX-5: HB-50000C 50MegaPixel (8K), 30fps, 25GigE camera and HB-30000C 30MegaPixel (6K), 35fps, 25GigE camera

Excelero SL5724

The Excelero demos will feature the “Any-K video storage for media workflows” use case, which enables customers to build future proof post production infrastructure, optimized for 4K video and ready for 8K and 16K.

Grass Valley SL106

Grass Valley will demonstrate the new Rivermax™ and ConnectX®-5 adapters for video acceleration, delivering 8K UHD, 60 FPS with 1 CPU core. In addition, the VMA Linux Multi-Viewer will be shown with ConnectX®-5 adapters.

Mediaproxy

Demonstration of Mediaproxy, a unified software solution for 24/7 compliance logging and monitoring, analysis, multiviewing and capture of live video from broadcast and OTT sources, now compliant with current broadcast and IP streaming regulations and running over ConnectX-5 to support all current industry standards for closed captioning, DVB Subtitling, SCTE-35 (Type 5 and 6), SCTE-104 and loudness (A/85 and R128 1770-4).

Nevion SU5510

As architects of virtualized production, Nevion focuses on building solutions that leverage IP, IT and cloud technology to dramatically improve time-to-production and cost-effectiveness. Demo highlights: Mellanox Spectrum™ SN2100 switch, VMA Linux Sender support, and ConnectX®-5 adapters.

PHABRIX N4508

The PHABRIX product portfolio includes the Qx range for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring and the rackmount Rx range for fast intermittent fault diagnosis in 3G/HD-SDI environments and the Sx range for applications demanding ultra-portable instruments.

Pixit Media SL5724

Demo of high end 8K playback multiple workstations using PixStor and Excelero storage with NVMe-oF over Mellanox’s EVF using Spectrum™ SN2100 switch, ConnectX®-5 adapters and LinkX® cables.

Qumulo SL12111

The Qumulo NAB live demo will feature a Mellanox Ethernet storage switch and ConnectX-4/5 NIC with Qumulo’s universal-scale file storage for high performance, unstructured data workloads.

Reeldata  SL10830

Visit the Reeldata booth for a demonstration of the superior performance of the Rozo Systems software-defined NAS solution when running on a cluster of commodity servers equipped with Mellanox’s ConnectX NICs and connected by Mellanox’s Spectrum switch.

Rozo Systems   SL10830

Visit the Reeldata booth for a demonstration of the superior performance of the Rozo Systems software-defined NAS solution when running on a cluster of commodity servers equipped with Mellanox’s ConnectX NICs and connected by Mellanox’s Spectrum switch.

ROSS Video SL1805

On the Ross Video booth at NAB, John Naylor will be presenting a Technology Demo featuring the virtualization of the XPression real-time motion graphics engine and outputting in the SMPTE ST 2110 IP video format. The real-time 3D rendering of the virtualized XPression will utilize an NVIDIA GRID GPU for real-time rendering and then leverage the Mellanox CX5 tools from the Rivermax SDK to output uncompressed SMPTE ST 2110. The final output will be presented to observers using a Ross Video Newt IP gateway which will composite the SMPTE ST 2110 feed of video and key signals over a third SMPTE ST 2110 signal using a Ross Video Raptor and then a Ross Video NEWT IP Gateway which will convert the 2110 signal to NDMI for display on a local monitor.

.

TAG V.S. SU6521

TAG V.S. specializes in innovative IP monitoring & high quality UHD Multiviewer solutions which are IP based and run on standard and mobile devices displays. TAG V.S. solutions run over Mellanox ConnectX-5 10, 25, 40, 50 & 100GbE that has been qualified by the company.

For more information on Mellanox’s IP technology for broadcasting and post production solutions visit Media and Entertainment Solutions page

Why Oracle Deployed RoCE Network to serve AI & HPC workloads in Oracle Cloud Infrastructure (OCI)

As the world continues to march forward with its digital transformation journey, a growing amount of data is becoming available for enterprises to make more accurate business decisions. Organizations must now change their traditional thinking to develop “digital thinking” skills for their decision process. Not having such capabilities will put companies at a disadvantage versus competitors. Any DevOps decisions need to be based on a pure analysis of relevant data, this will help remove traditional silos, improve the communication between different teams within organizations and thus boost corporate efficiency.

This trend hasn’t been hidden from the Enterprises decision makers that have already started to build and use AI/ML solutions. These solutions not only include CPUs but also other high-performance components, like GPUs, faster All Flash Array (AFA) storage that utilize NVMe or Persistent Memory (PM), which are all connected by high performance networking gear required to handle the massive data communication within the AI/ML clusters. Faster data communication results in faster analytics and a company that is first to make the right decision, gains a competitive edge over its competitors. This is very similar to companies that run High Frequency Trading (HFT) where every nanosecond counts and clusters are connected by the fastest networking technology – in these environments the analytic cluster is located very close to the stock exchange data, even within the same building, to minimize the delay that optical cables inject.

Oracle Cloud Infrastructure Presentation at OOW’18 shows the RDMA cluster networking in their cloud network

Figure 1: Oracle Cloud Infrastructure Presentation at OOW’18

 

In addition to building the AI/ML or HPC clusters, enterprises must also embrace a Hybrid strategy to enable higher scalability and higher efficiency. Oracle just released their services to run over clusters connected by RoCE v2. RoCE v2 is a RDMA over converged Ethernet networking technology that removes the CPU from direct data communication between nodes and storage to increase efficiencies (for a brief description of RoCE advantages see: RoCE with Mellanox).

RDMA technology isn’t new to Oracle and was actually used in Oracle’s Exadata (and in other solutions, like Big Data as an example) that used RDMA enabled InfiniBand networks to achieve record setting performance. Having already proven RDMA’s performance, the decision to use RoCE in their high-performance clusters was an easy one.

Oracle’s benchmark results of high-performance (HPC) workloads running over their RDMA enabled network clusters

Figure 2: HPC workload over Oracle Cloud Infrastructure (OCI) presented at OOW’18

 

Oracle’s benchmark results of high-performance (HPC) workloads running over their RDMA enabled network clusters compares them to other cloud solutions and demonstrates the competitive advantages that RoCE enables.

The approach of using AI/ML based applications to develop “digital thinking” skills is just getting started and much more is expected to be developed soon. From this we’ll see new, real-time user interface solutions that are based on voice and video. Like the situation we are seeing to address AI/ML, these too will require faster response times, which RDMA-enabled networks will be best positioned to address.

We’re excited to work with Oracle to further develop these technologies and are excited to collaborate on their current Clustered Network offering.

 

Mellanox is showing Ethernet Video Fabrics solutions for 4K and 8K video at IBC 2018

Ethernet Video Fabric Accelerates 4K and 8K Video, Replacing SDI

The adoption of 4K video and soon 8K video formats and the transition from Serial Digital Interface (SDI) to IP-based broadcasting drive the need for efficient, higher performance networking technologies that can stream more bits per second in real-time. This is why you should consider using Mellanox’s Ethernet Video Fabrics with the emerging Ethernet speeds of 25, 50, and 100GbE with advanced offload technologies that accelerate data communication for servers and storage in your new video data centers.

Join us at IBC, where we’ll join our partners to demonstrate a wide variety of solutions based on our IP technology for broadcasting and postproduction solutions that address the high bandwidth requirement driven by the adoption of 4K UHD and 8K UHD video formats and from the demanding new standards, such as the SMPTE 2110-21 specification for packet pacing, which addresses both the switch and receiver constraints.

In our booth we will demonstrate Rivermax™ our video streaming library for media and entertainment, smart cities and content delivery networks (CDNs) playout SMPTE2110 video streams on Windows 10 (desktop) – you can see a sneak peek on YouTube.

Rivermax, our video streaming library, offers an IP-based broadcasting solution alternative to SDI.

Please don’t miss our presentations at the IBC conference and visit us in the IP Showcase and in the Expo. Below is a complete list of our activities.

 

Sessions

Title: Demystifying troubleshooting PTP Synchronised Media Fabrics

  • Speaker: Thomas Kernen, Staff Architect, Mellanox Technologies
  • When: Friday, September 14th at 4:00PM
  • Where: IP Showcase Theatre located in the RAI Amsterdam in Room E106/107

Title: Timed Switch Implementation over Programmable Hybrid Pipeline

  • Speaker: Aviad Raveh, VP Business Development Technology  Mellanox Technologies
  • When: Sunday, September 16th at 2:00PM
  • Where: IP Showcase Theatre located in the RAI Amsterdam in Room E106/107

 

Title: ST 2110 Software Based Solutions – Making the Transition

  • Speaker: Nir Nitzani, Sr. Director, SW R&D Mellanox Technologies
  • When: Monday, September 17th at 11:30AM
  • Where: IP Showcase Theatre located in the RAI Amsterdam in Room E106/107

 

Title: Simplifying the use of AMWA IS-04 through Dematerialized Micro-Services

  • Speaker: Richard Hastie, Sr. Director Business Development Mellanox Technologies.
  • When: Monday, September 17th at 3:00PM
  • Where: IP Showcase Theatre located in the RAI Amsterdam in Room E106/107

IP Showcase

The IP Showcase features a full schedule of must-see IP video education sessions, live demonstrations (including the Rivermax, Spectrum™ SN2010 switch and ConnectX®-5 Ethernet NIC) and the latest interoperability developments. Visit the showcase to learn more about alternatives to SDI for 4K and 8K video.

 

At the Expo – IP Video Partner Demos & Partner Events

Mellanox 8.E27

Stop by to learn how our Ethernet Video Fabrics (EVF) solutions enable users to address performance bottlenecks and unleash innovation using IP video networks. Also, learn about the significant benefits that Mellanox RiverMax™, our networking orchestration and management software, delivers.

 

Artel Video Systems 5.A65

Artel Video Systems provides innovative, real-time, multimedia delivery solutions serving global markets. Artel’s is a trusted partner in the development of reliable, standards-based, IP infrastructures and will demo the Mellanox Spectrum™ SN2100 switch.

 

AVID 7.B55 ; 1.C27

Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption, leveraging IP connectivity with the Mellanox Spectrum™ SN2100 switch.

 

BBC R&D 8.F08

Demo an efficient delivery of UHD services efficiently over IP using the Turing HEVC codec, multicast distribution to efficiently reach large audiences at scale, dynamic substitution of IP-delivered content into live broadcast services, and low latency internet distribution.

 

Elements 7.D08

NVMe All Flash Array (AFA) storage with 100GbE RDMA connectivity, delivering performance beyond belief, with incredible high-bandwidths, zero latencies and more than double the throughput – a huge benefit for all media workflows.”

 

Embrionix 8.B37

Embrionix will demonstrate its 4K/UHD IP solutions for broadcast environments including solutions with Mellanox IP networking technologies.

 

Excelero 5.B65 ; 7.B07 ; 7.D69  ; 7.D36 ; 7.A55

The Excelero demos will feature the “Any-K video storage for media workflows” use case, which enables customers to build future proof post production infrastructure, optimized for 4K video and ready for 8K and 16K.

 

Grass Valley 9.A01

Grass Valley will demonstrate the new Rivermax™ Windows Tx and ConnectX®-5 adapters for video acceleration, delivering 8K UHD, 60 FPS with 1 CPU core. In addition, the VMA Linux Multi-Viewer will be shown with ConnectX®-5 adapters.

Nevion 1.B71

As architects of virtualized production, Nevion focuses on building solutions that leverage IP, IT and cloud technology to dramatically improve time-to-production and cost-effectiveness. Demo highlights: Mellanox Spectrum™ SN2100 switch, VMA Linux Sender support, and ConnectX®-5 adapters.

 

PHABRIX 10.B12

The PHABRIX product portfolio includes the Qx range for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring and the rackmount Rx range for fast intermittent fault diagnosis in 3G/HD-SDI environments and the Sx range for applications demanding ultra-portable instruments.

 

Pixit Media 7.D69

Demo of high end 8K playback multiple workstations using PixStor and Excelero storage with NVMeoF over Mellanox’s EVF using Spectrum™ SN2100 switch, ConnectX®-5 adapters and LinkX® cables.

 

Qumulo 9.LP31 ; 15.MS45

The Qumulo NAB live demo will feature a Mellanox Ethernet storage switch with Qumulo’s universal-scale file storage for high performance, unstructured data workloads.

 

Rhode & Schwarz 7.B21

Rhode & Schwarz will demonstrate Mellanox VMA Linux Multi-viewer and ConnectX-5 adapters with PRISMON AV Content Monitoring Multiviewer Solutions.

 

TAG V.S. 1.F94

TAG V.S. specializes in innovative IP monitoring & high quality UHD Multiviewer solutions which are IP based and run on standard and mobile devices displays.

 

For more information on Mellanox’s IP technology for broadcasting and postproduction solutions visit Media and Entertainment Solutions page

Double Your Network File System (NFS) Performance with RDMA-Enabled Networking

Network File System (NFS) is a ubiquitous component of most modern clusters. It was originally designed as a work-group filesystem, making a central file store available to and shared among a number of client servers. Later, as NFS became more popular, mission-critical applications were running over NFS and high-speed access to storage became paramount, higher performance networking started to be used for the client-to-NFS communication. In addition to higher networking speeds (today 100GbE and soon 200GbE), the industry has been looking for technologies that offload stateless networking functions that run on the CPU to the IO subsystems. This leaves more CPU cycles free to run business applications and will maximize the data center efficiency.

One of the more popular networking offload technologies is RDMA (Remote Direct Memory Access). RDMA makes data transfers more efficient and enables fast data move­ment between servers and storage without involving the server’s CPU. Throughput is increased, latency reduced, and CPU power is freed up for the applications. RDMA technology is already widely used for efficient data transfer in render farms and in large cloud deployments such as Microsoft Azure, HPC solutions (including Machine/Deep learning), iSER and NVMe-oF based storage, mission critical SQL databases solutions such as Oracle’s RAC (Exadata), IBM DB2 pureScale, Microsoft SQL solutions and Teradata, as well as many others.

Figure 1: Data Communication over TCP vs RDMA

 

The figure above illustrates why IT managers have been deploying RoCE (RDMA over Converged Ethernet).  RoCE utilizes advances in Ethernet to enable more efficient implementations of RDMA over Ethernet and enables widespread deployment of RDMA technologies in mainstream data center applications.

The growing deployment of RDMA-enabled networking solutions in public and private clouds, like RoCE that enables ruining RDMA over Ethernet, plus the recent NFS protocol extensions, enable NFS communication over RoCE. (For more details, please watch the Open Source NFS/RDMA Roadmap presentation given at the OpenFabrics Workshop on March 2017 by Chuck Lever, upstream Linux contributor and a Linux Kernel Architect at Oracle.) For a detailed description on how to run NFS over RoCE, please read, How to Configure NFS over RDMA (RoCE) at the Mellanox community site.

In order to evaluate the boost that RoCE enables (vs. TCP), we ran a set of iozone tests and measured the read/write IOPS and throughput of multi-thread read or write tests at Mellanox. The tests were performed on a single client against a Linux NFS server using a tmpfs, so storage latencies are removed from the picture and transport behavior is clearly exposed.

The Client server included Intel(R) Core(TM) i5-3450S CPU @ 2.80GHz one socket, four cores, HT disabled 16GB RAM, 1333MHz DDR3, non-ECC HCA together with Mellanox’s ConnectX-5 100GbE NIC (SW version 16.20.1010) plugged into in a PCIe 3.0 x16 slot.

The NFS Server included Intel(R) Xeon(R) CPU E5-1620 v4 @ 3.50GHz one socket, four cores, HT disabled 64GB RAM, 2400MHz DDR4 HCA, together with Mellanox’s ConnectX-5 100GbE NIC (16.20.1010) plugged into in a PCIe 3.0 x16 slot.

The Client and the NFS Server were connected over a single 100GbE Mellanox LinkX® copper cable to Mellanox’s Spectrum™ switch using the SN2700 model with its 32 x 100GbE ports, which is the lowest latency Ethernet switch available in the market today, making it ideal for running latency sensitive applications over Ethernet .

Below are the bandwidth and the IOPS that were measured the performance over RoCE vs. TCP, running iozone tes

Figure 2: Running NFS over RoCE enables 2X to 3X higher bandwidth (using 128KB block size, read and write with 16 threads, aggregate throughput)

Figure 3: NFS over RoCE enables up to 140% higher IOPs (using 8KB block size, read and write with 16 threads, aggregate IOPs)

Figure 4: NFS over RoCE enables up to 150% higher IOPs (using 2KB block size, read and write with 16 threads, aggregate IOPs). The difference between the 2KB and 8KB tests is that each 2KB I/O fits entirely in a single RDMA Send, whereas each 8KB I/O conveys the data payload with an RDMA Read or Write.

Conclusion

Running NFS over RDMA-enabled networks, such as RoCE, which offload the CPU from performing the data communication job, generate a significant performance boost. As a result, Mellanox expects that NFS over RoCE will eventually replace NFS over TCP and become the leading transport technology in data centers.

 

Acknowledgement

Thanks to Chuck Lever for sharing his performance results and for his guidance.

 

Enabling Tomorrow’s Media Infrastructure Today!

The adoption of 4K and soon 8K video formats and the transition from Serial Digital Interface (SDI) to IP-based broadcasting drive the need for efficient, higher performance networking technologies that can stream more bits per second in real-time. This is why you should consider using the emerging Ethernet speeds of 25, 50, and 100GbE with advanced offload technologies that accelerate data communication for servers and storage in your new media data centers.

Join us at NAB, where we’ll join our partners to demonstrate a wide variety of solutions based on our IP technology for broadcasting and postproduction solutions that address the high bandwidth requirement derived by the adoption of 4K UHD and 8K UHD video formats and from the demanding new standards, such as the SMPTE 2110-21 specification for packet pacing, which addresses both the switch and receiver constraints.

Please don’t miss our presentations at the NAB conference and visit us in the IP Showcase and in the Expo. Below is a complete list of our activities.

For more information on Mellanox’s IP technology for broadcasting and postproduction solutions, visit the Media and Entertainment Solutions page.

Sessions N260

  • The Art of Conforming to SMPTE ST 2110-21 Traffic Model
    Speaker: Thomas Kernen, Staff Architect, Mellanox Technologies
    Co-authored with the European Broadcasting Union
    https://nab18.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=59
    Saturday April 7th, 9:00 – 10:20AM North Hall – N260

IP Showcase C12634

The IP Showcase features a full schedule of must-see IP education sessions, live demonstrations (including the Spectrum™ SN2410 switch), and the latest interoperability developments.

 

At the Expo – Partner Demos & Partner Events

  • Embrionix          N4111
    Embrionix will demonstrate its 4K/UHD IP solutions for broadcast environments including solutions with Mellanox IP networking technologies.
  • AVID          SU801
    Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption, leveraging IP connectivity with the Mellanox Spectrum™ SN2100 switch.
  • Artel Video Systems         SU6102
    Artel Video Systems provides innovative, real-time, multimedia delivery solutions serving global markets. Artel’s is a trusted partner in the development of reliable, standards-based, IP infrastructures and will demo the Mellanox Spectrum™ SN2100 switch.
  • Mellanox         SL14809
    Stop by to learn how our IP based networking solutions enable users to address performance bottlenecks and unleash innovation. Also learn about the significant benefits that Mellanox RiverMax™, our networking orchestration and management software, delivers.
  • Excelero
    The Excelero demos will feature the “Any-K video storage for media workflows” use case, which enables customers to build future proof post production infrastructure, optimized for 4K video and ready for 8K and 16K.
         Intel Corp.         SU3110
         Quantum Corp.         SL8511
         Pixit Media SL6124
  • Emergent Vision Technologies          C9732
    Emergent Vision Technologies and Mellanox have partnered to provide an optimal solution for Machine Vision applications. Mellanox supplies ConnextX-5 adapter cards pre-programmed with VMA direct from Emergent EVT 25 GigE Cameras.
  • Grass Valley         SL1805
    Grass Valley will demonstrate the new Rivermax™ Windows Tx and ConnectX-5 adapters for video acceleration, delivering 8K UHD, 60 FPS with 1 CPU core.
    In addition, the VMA Linux Multi-Viewer will be shown with ConnectX-5 adapters.
  • JB&A Pre-NAB Technology Event – April 7-8, 2018 at the SLS Hotel Las Vegas
    Join Mellanox at JB&A’s annual technology preview. Highlights will include hands-on demos with the latest and greatest technology, including Mellanox’s cost effective and powerful SN2100 Ethernet switch for speeds from 10GbE to 100GbE. Register at http://www.jbanda.com/events.
  • LumaForge          SL15816, SL16016
    The live booth demo will show Mellanox 100Gb SN2410 Ethernet switch technology with LumaForge shared storage appliances which enable creative professionals to collaborate and create content more efficiently.
  • Nevion AS         SU5510
    As architects of virtualized production, Nevion focuses on building solutions that leverage IP, IT and cloud technology to dramatically improve time-to-production and cost-effectiveness. Demo highlights: Mellanox Spectrum™ SN2100 switch, VMA Linux Sender support, and ConnectX-5 adapters.
  • OpenDrives          SL2424
    OpenDrives will participate in Waskul Entertainment’s state-of-the-art traveling broadcast studio and technology showcase with live 4K broadcasting from the NAB show.
  • OpenDrives Reception co-sponsored by MellanoxBy Invitation only.
    Monday, April 9, 2018.
  • PHABRIX         N4508
    The PHABRIX product portfolio includes the Qx range for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring and the rackmount Rx range for fast intermittent fault diagnosis in 3G/HD-SDI environments and the Sx range for applications demanding ultra-portable instruments.
  • Pixit Media         SL6124
    Demo of high end 8K playback multiple workstations using PixStor, Mellanox and Excelero storage with NVMeoF.
  • Qumulo         SL10210
    The Qumulo NAB live demo will feature a Mellanox Ethernet storage switch with Qumulo’s universal-scale file storage for high performance, unstructured data workloads.
  • Rhode & Schwarz          SL6610
    Rhode & Schwarz will demonstrate Mellanox VMA Linux Multi-viewer and ConnectX-5 adapters with PRISMON AV Content Monitoring Multiviewer Solutions.
  • Rozo Systems           SL14905
    Visit the ReelData booth for a demonstration of the superior performance of the Rozo Systems software-defined NAS solution when running on a cluster of commodity servers equipped with Mellanox’s ConnectX NICs and connected by Mellanox’s Spectrum switch.
  • TAG V.S.         SU9510
    TAG V.S. specializes in innovative IP monitoring & high quality UHD Multiviewer solutions which are IP based and run on standard and mobile devices displays.

 

Game On! How Hyper-Converged Technology is Rocking the Gaming Industry

Not bad for an industry that’s only been around since 1972, the year that Atari introduced Pong to the arcades.

Gaming isn’t just for the quintessential gamers, stereotypical 20-somethings playing deep into the night; fueled by chips and grape soda. Gaming is a technology that also provides virtual reality for deep therapy, showing genuine promise to treat depression. The real estate industry benefits as well with virtual walk throughs of properties. Education uses virtual reality to immerse students entirely in a different world so imagine learning about previously boring old Rome by actually being there. With the advancements of gaming, comes a need for higher speeds and larger files requiring high performance networks. This is where Bilyoner chose Mellanox’s video post-production products.

Bilyoner is the first electronic gaming platform in Turkey and provides games of chance and sports with betting games through many available web devices to over 2.5 million members. Through its platform, members access gaming services and make swift online transactions. As online gaming evolves, Bilyoner is driving to offer its services as entertaining, innovative and reliable as possible to members at all times and at any place through all possible channels.

Predictably, as their business grew, Bilyoner’s previous data center could not cope with its growing customer base and services and the company was beset with frequent performance problems and component replacements caused service interruptions. In addition, servers and network equipment were out of warranty with expensive service agreements to be renewed.

 

To address these issues and improve data center efficiency, Bilyoner re-architected its data center opting for a hyper-converged solution integrated with Mellanox 10/40G Ethernet switches.

The hyper-converged architecture chosen allows compute, storage and virtualization on the same platform, thus completely removing the weakness of traditional SAN and greatly improving data center efficiency. High-performance networking is required for data movement between the hyper-converged nodes. In particular, higher network speed and reliable network connectivity are essential for virtual machines and containers to migrate among nodes for business continuity.

The solution they chose facilitated faster data transfer between nodes – a feature that is mission critical to the gaming world. The solution is also flexible as the 10/40G port configuration makes the Mellanox 10/40G switches (SX1410/SN2410) future proof for system upgrade. Finally, mindful as always of cost, the Mellanox solution provided Bilyoner with the best price/performance, low power consumption and ease of use which enabled the company to securely focus on innovation and providing their customers with new services and features.  And as everyone who games knows, downtime is not in the vocabulary. According to Aziz Sasmaz, Manager of Systems and Network Administration for Bilyoner:

 

“Our customers are playing online sports betting and national lottery, so our services

have to be fast, always up and running. Mellanox delivers faster and most reliable

networking to help us achieve our goals.”

 

So, as gaming pushes into new and exciting areas, Mellanox will be right there, enabling not only traditional gaming but virtual and augmented reality in the realm of education, business, medical and more. As augmented reality (a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view) becomes ever more mainstream, more and more consumers will be able to virtually try on clothes and make-up, repair their own cars, move furniture around the home and even train like fighter pilots. Arm chair space travel anyone?

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Hybrid Cloud Becomes a Reality at Microsoft’s Inspire’17 with Azure Stack Systems

The continued growth in the amount of data (structured and unstructured) and the need to analyze it real time has become a must need core competency for leading enterprises. This market trend has accelerated the adoption of the Cloud by those Enterprises since it enables them to exploit the agility, flexibility, and simplicity that the Cloud provides as well as focus their attention on the data itself. This enables the Enterprises to achieve their goals economically.

Taking advantage of those Enterprises’ needs, the Cloud Service Provides (CSP) have been encouraging IT managers to move 100 percent of their infrastructure to the Cloud; providing incentives in the form of attractive services and pricing. A good example of this is a service for Enterprises that have a large amount of storage which can’t be sent to the CSP over the Internet. In this case, the CSP sends a truck and takes the physical hard disks ̶ and all for FREE! However, the main question that IT managers need to ask themselves is: “How much it will cost me to get the storage back?” (assuming of course, that the CSP even provides such a service).

The storage scenario, of course, is just one example of the risks that Enterprises can face if they decide not to have any on premise data center and to move all of their IT services to the Cloud. There are, of course, other legal and privacy issues that different companies may have to navigate, and this is why Hybrid Cloud approach provides the most appealing option because it enables complete interoperability and seamless operation between the Enterprises’ private Clouds to its CSP. Not having this is like driving down a one way street without the ability to turn around (and thus, the giving the CSPs more room to increase pricing).

Figure 1: Bringing Together the Best of All Worlds (Source: Gartner)

Although Hybrid Cloud architecture is not new, and in theory it looks simple, it has actually been very complicated to implement, and up to now, all the solutions that the CSPs have provided have not guaranteed seamless interoperability. There are various reasons that this has not yet happened. Some of them software related, i.e., the usage of the exact OS, hypervisor, the software stack and orchestration, and the other have been on the hardware side, i.e., the usage of the exact servers, storage and networking.

However, this situation is about to change for Azure Cloud, at Inspire’17, where several leading OEMs are announcing their Azure Stack systems. The event is being held July 9 – 13, in Washington D.C. This will enable a true Hybrid Cloud between Enterprises’ on premise private Clouds to Microsoft’s Azure Cloud. These systems are based on Microsoft’s “recipe” which guarantees the “must-to-have” seamless interoperability. Moreover, it includes a specific version of Windows Server that is a subset of Windows Server 2016 which supports Storage Spaces Direct and requires a RDMA-enabled networking. A good description can be found at: Enabling Higher Azure Stack Efficiency – Networking Matters.

Figure 2: Lenovo ThinkAgile SXM4200 25U (left) and SXM4200 42U/SXM6200 (right)

Inspire’17 visitors can see Azure Stack Systems at work in Lenovo booth #1214 where they are demonstrating Think Agile SX for Microsoft Azure Stack. This Cloud solution was announced in June’17. It was co-engineered with Microsoft and Mellanox and brings the power and convenience of Microsoft’s Azure Stack using Lenovo’s advanced servers, rated number one in customer satisfaction and reliability. These servers are equipped with the Mellanox’s 10/25GbE RDMA-enabled networking solution with Lenovo’s Networking switches, which offloads network functions from running on the CPU to the IO subsystem. All of which results in much needed higher Cloud efficiency.

Futuristic data center with row of server cabinets showing digital displays full of data, numbers, and blue blinking lights and leds, arranged in circular rows. A blue sphere of lights full of connections emerges from the background, linking each computer to a global network. Computer servers fill a room of a futuristic data center, used as a cloud computing and data storage facility. Room is illuminated by blue light. Low angle view. Supercomputer simulation, digitally generated image.

How Microsoft Enhanced the Azure Cloud Efficiency

There is no doubt that over the past couple of years, in a relatively short period of time, Microsoft became the worldwide leader Software-as-a-Service (SaaS) cloud provider. Recent data shows that Microsoft continues to grow and in addition to the existing 30 locations, four new locations are coming soon.

 

Figure 1: Microsoft Azure – 30 established with four new sites coming soon.

 

There is also no doubt that scalability and efficiency were among the top priorities of Microsoft’s hardware team that was originally chartered to build the Azure Cloud infrastructure. Those two features are key for any cloud and have a direct impact on the quality-of-Service (QoS) and on the Return on the investment (ROI). As such, choosing the right architecture and solutions are key to establishing a sustainable differentiation that is critical as it has a direct impact on a Company’s ability to meet business goals.

In addition to easy scalability, which is a requirement that is mostly driven by the tremendous growth of storage which is doubling every two years and expected to grow from 4.4 Zeta Bytes in 2013 to over 44 Zeta Bytes in 2020, the need to analyze the data, in real-time, is driving the need to reduce latency and increase the throughput of infrastructure using a scale-out based architecture. This, in turn, will boost data analytics and greatly enhance the interactive user experience.

In order to achieve this goal, the Microsoft team made a decision to build an architecture and use technologies that offload, as much as possible, network functions to the networking subsystems, and chose to use Mellanox’s 40Gb/s efficient Ethernet product in its Azure’s mission critical worldwide deployments. This decision has been proven to be a sound one already as it have been preventing bottlenecks that are associated with waiting for the CPU to complete a job. This, of course, improves, the overall cloud efficiency, QoS and ROI.

One of the best examples of efficient offload is the use of RDMA enabled networks vs. TCP/IP. There are numerous papers and videos that have been published already by Microsoft that validate the higher efficiency that RDMA enables, including Jose Barreto’s video. In the video, Barreto using Mellanox ConnectX-4® 100GbE to compare the performance of TCP/IP vs RDMA (Ethernet vs. RoCE) and clearly shows that RoCE delivers almost two times higher bandwidth and two times lower latency than Ethernet at 50 percent of the CPU utilization required for a data communication task (More data is can be found at: Enabling Higher Azure Stack Efficiency – Networking Matters).

 

Figure 2: RoCE vs. TCP/IP

Offloading the CPU doesn’t only free up more CPU cycles to run applications, but also eliminates computational bottlenecks that have to do with the CPU’s ability to process the data fast enough and to feed the network at the maximum wire speed. This is why Azure architects decided to use RoCE connectivity in Azure storage, because it eliminates the typical bottlenecks that are associated with accessing storage.

One of most impressive and convincing benchmarks that shows the differentiation that Mellanox’s RoCE solutions enables is a record-breaking benchmark performed over a 12-node clusters using HPE’s DL380 G9 servers, each with four Micron 9100MAX NVMe storage cards and dual Mellanox ConnectX-4 100GbE NICs, all connected by Mellanox’s Spectrum 100GbE switch and LinkX cables. The cluster delivered an astonishing sustainable 1.2Tb/s bandwidth across application-to-application communication, which, of course, enables higher data center efficiency.  A separate benchmark, using a smaller cluster of only four nodes to run MS SQL, achieved a record performance of 2.5 million transactions per minute (using SOFS architecture).

 

Figure 3: Storage Spaces Direct record performance of 1.2 Terabit/sec over 12-node cluster

 

Figure 4: NVGRE Offload enables 3X Higher Microsoft Azure Pack Applications’ Efficiency

RDMA isn’t the only offload engine available today. Another good offload example is the three times higher application efficiency that NVRGE offload enables in a Cloud Platform System (CPS) vs. running over the CPU. However, many others are available over Mellanox’s ConnextX family of NICs, including Erasure Coding, VXLAN, Geneve, Packet Pacing and others.

However, Microsoft’s Azure team hasn’t stopped just with using advanced NICs. Modern hyper-scale datacenters that have hundreds of thousands to millions of servers require much higher levels of loading, which drives the need for an FPGA in the IO path, between the server and the switches. Having such a programmable device as a, “bump-in-the-wire” function, can be used to offload CPU-hungry network functions from the CPU to the FPGA, and enable data communication at the wire speed. A good example is the offload of IPSEC or TLS that can run over Mellanox’s Innova IPsec 4 Lx EN Adapter which enables four times improvement in crypto performance, and frees the CPU cores to run the real users’ applications.

Security is just one of many functions that can be offloaded from the CPU to the network. Other functions such as software defined networks (SDN) controller or deep machine learning algorithms can use the FPGA to maximize the scalability and agility of the infrastructure, without the need to replace the existing deployment. It is also expected that these functions have been, or will be available, in standard NICs including in existing ConnectX-5 and the upcoming ConnectX-6 which will enable in-network computing. In addition, a new class of light, agile and fast co-processors, such as Mellanox’s BlueField are emerging, which will free the CPU to drive data in a wire speed of 25G/s or 50Gb/s and soon at 100Gb/s. All of these are expected to drive the clouds’ efficiency to a new record heights.

 

 

 

 

Mellanox: First to Fast at Dell EMC World 2017 – Pick your Dell Server, We’ve got your Networking Needs Covered

Mellanox will be showcasing Dell sever solutions at Dell/EMC World, May 8-11, at the Sands Expo Center, Las Vegas, NV. We will be at booth #1549 and invite you to drop by and see for yourself demo of our data center networking solutions that will include: Spectrum 100GbE switch, ConnectX-5, ConnectX-4, ConnectX-4 Lx and Dell IO NICs and LinkX copper and optical cables solutions.

Figure 1: Mellanox End-to-End Data Center Networking Products

 

We also pleased to announce that at the event we also have in our booth the Dell’s PowerEdge 6320p, a modular server node with our EDR InfiniBand connectivity. Dell EMC continues a proud history of innovation with the new C6320p modular server node. This 1U half-width server contains a single Intel® Xeon® Phi™ processor with up to 72 out-of-order cores and Mellanox 100G EDR InfiniBand to ensure maximum CPU and server utilization, which makes the system ideal for the performance demanding HPC environments.

Figure 2: Dell’s PowerEdge 6320p has in impeded ConnectX-4 EDR HCA

 

Housing up to four nodes per C6300 chassis, it can deliver a maximum of 288 cores per 2U for tremendous parallel performance. With Mellanox® ConnectX®-4 100Gb/s embedded HCA in each node, this system can offer more than 6000 cores per 42U rack, creating a platform for accelerating data-intensive computation, like deep learning, life sciences or weather simulation.

 

Mellanox EDR networking offers SwitchIB-2 with Scalable Hierarchical Aggregation and Reduction Protocol (SHARP)™ technology as a scale out platform that can support offload technology of MPI and SHMEM/PGAS communications. This is particularly important for Knight’s Landing processors which have a lower clock speed than their Xeon cousins and are not well suited to run RDMA emulation or MPI collective processing themselves. This key differentiating capability that Mellanox networks offer is particularly appropriate in this age of artificial intelligence and machine learning, as it allows the network to operate as an intelligent coprocessor in your cluster, making the fabric a synergistic partner in the parallel processing paradigm.

 

The C6320p also leverages the scale and cost efficiencies of the integrated Dell Remote Access Controller 8 (iDRAC8) with Lifecycle Controller, proven by operation in millions of servers worldwide. iDRAC8 with Lifecycle Controller delivers intelligent management and configuration automation for hyper-converged solutions and appliances, and enables you to select the management functions you need, to streamline operations by reducing the time and number of steps to deploy, monitor, and update PowerEdge C6320p servers throughout their entire life cycle.

 

We also have several Mellanox technologists speaking at the show and invite you to attend:

  • Tuesday, May 9th, Time: 3:25 p.m. – 3:40 p.m., Rob Davis Vice President, Storage Technology: NVMe over Fabrics – High Performance SSDs Networked over Ethernet
  • Wednesday, May 10th, Time: 12:55 p.m. – 1:10 p.m., Bryan Varble OEM Solutions Architect: Mellanox: Maximizing Performance and Scale from Dell Solutions for Artificial Intelligence

 

Looking forward to see you there.